Finding profitable keywords (also called keyword research) is probably the most important part of search engine optimization. In this article I will show you how to perform a keyword research and thus filter the easiest keywords via the keyword analysis.
Before you get started, you should learn about the three different types of keywords. In this article, I’ll focus on keyword research for long-tail keywords – but that doesn’t mean you can’t use it to find short-tail keywords as well. This type of keyword research is therefore particularly suitable for niche marketing. It’s all about keywords that don’t have much competition. This makes it easier to rank on position 1. Would you like an example? The short-tail keyword “find keywords” has a high search volume but also a very high competition. As a small website, it is hardly possible to reach the first places next to the usual top dogs. On the other hand, it looks better with a more specific keyword like “keyword research SEO”. Here the competition should be smaller and so ranking on position 1 at Google is also much easier.
Keyword research step 1: Select target group
In the first step of the keyword research you should think about your target group. If I now stay with the example “keyword research”, the question is what problem is actually behind the keyword. Who is searching for it and what problem does the respective target group want to solve. Here is a small (not complete) list of the respective personas:
- Niche marketers who want to create their own niche marketing website
- SEOs who want to refresh their knowledge
- Entrepreneurs who deal with the topic of search engine optimization
Based on the respective target groups (I’ll just use the niche marketers now) you now have to ask yourself what else these people might be looking for to solve their problem (finding keywords to rank for with their own niche website).
Keyword research step 2: Brainstorm search terms
In this step of the keyword research, the aim is to find as many search terms as possible that are synonyms or descriptions of the problem of the respective target group. In my example “keyword research” I sit down without any keyword tools and think about which keywords come into question. Additionally, you can ask friends, relatives or acquaintances for keyword ideas (What would you search for?). The result is a list of search terms:
- Find keywords
- Find search terms
- Keyword research
- Keyword research
- Find keywords
- Search terms google find
- Keyword analysis
- find good keywords
Of course, the list should be a bit bigger. Depending on the topic, this can also be more than 50 search terms. There is no guideline here – the more the better.
Keyword research step 3: Use UberSuggest
Now that you’ve done your own thinking, it’s time for a little digital help. For this purpose, there is the free SEO tool Ubersuggest. This tool is also suitable for keyword analysis and helps you optimally find other search terms that are related to your initial keyword. To do this, simply enter your keyword in the search mask and of course select Germany as the country and German as the language. After that, Ubersuggest should spit out several suggestions that come directly from Google. The bonus is that you also get the search volume, the CPC (price for Adwords advertising for the respective keyword) and the competition. This way you can also see the search intent behind the keyword and sift out unsuitable keywords.
You should also enter the other keywords on your brainstorming list into Ubersuggest. Maybe you will find one or the other undiscovered keyword here. Generally speaking, niche keywords are now also medium to fiercely contested. Nevertheless, there are always keywords that have hardly any competition but promise a relatively high conversion.
With Ubersuggest you also have the possibility to filter out certain keywords (e.g. “free”) or to filter keywords with certain keywords. A great feature of this free keyword research tool! Of course, Ubersuggest is a bit slow and doesn’t offer the possibility to save lists online. However, you can download the keywords in a CSV file to save them.
Keyword research step 3.1: Use KWFinder
The Keyword Finder or KW Finder from Mangools is actually a whole bundle of functions and the best SEO tool I know. Compared to other paid SEO tools such as Sistrix, the KW Finder ranks in the lower price segment and can be seen as an all-inclusive SEO tool for search engine optimization. If you are often on keyword research or even a freelancer, you should think about a paid membership to the Keyword Finder. Content of the bundle is the SERPWatcher, SERPTracker and the LinkMiner. The special thing about it is that all these tools are interlocked and thus make the SEO work extremely comfortable. But enough of the advertising!
KWFinder also has a Suggest function that works slightly differently than Ubersuggest and thus cannot replace Ubersuggest but complements it. Therefore, always use both SEO tools. With KWFinder I can even see the search results page of Google and the domain rankings, links, page authority, etc. of the first places directly next to it. This makes the classification of the keyword even easier.
Keyword research step 4: Select keywords
Now you are almost at the end of your keyword research! You should now have a list of keyword ideas. If you used Ubersuggest, you should export the keywords to a CSV file. If you use KWFinder you can also save the suggestions online into a list to compare search volume and competition now. If you have selected extremely long-tail keywords, you can try to optimize the respective subpage for several of these long-tail keywords (as long as the competition is not too big).
The selection of keywords is also called keyword analysis. As mentioned above, there are different types of keywords and search intent. It is important here to recognize the problem of the person behind the keyword and to sort out possible unsuitable keywords.
But from what search volume is it worth having your own landing page? This question cannot be answered in a general way, but depends on the price of your product/service. For high-priced offers (condominiums, etc.) the search volume can also be very small (50 search queries per month). For products or services in the low-price sector, the search volume must of course be significantly higher (at least 250 search queries per month). Of course, these values should only be considered as a guideline. Many search queries cannot be determined even with Ubersuggest or KWFinder, as the trend is towards extremely long search queries.
Keyword Research Conclusion
After the keyword analysis you have a list of semantically matching keywords and can now include them in the design of your subpages. But always remember – we write texts not for the search engine but for the user! In my article Writing SEO texts correctly I show you how to write texts for users and the search engine.